Introduction to Business

Dublin Core

Subject

Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Creator

Lawrence Gitman ,Carl McDaniel, Amit Shah. Ad All

Source

https://open.umn.edu

Publisher

OpenStax

Date

2018

Contributor

Baihaqi

Rights

Creative Commons

Format

PDF

Language

English

Type

Document Viewer

Social Bookmarking

Citation

Lawrence Gitman ,Carl McDaniel, Amit Shah. Ad All, “Introduction to Business,” Open Educational Resource (OER) - UNM, accessed February 29, 2020, http://oer.unm.ac.id/items/show/2221.