380 Commerce, Communications, & Transportation

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Stand up, Speak out: The Practice and Ethics of Public Speaking

<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=50&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Stand+up%2C+Speak+out%3A+The+Practice+and+Ethics+of+Public+Speaking">Stand up, Speak out: The Practice and Ethics of Public Speaking</a>
Stand up, Speak out: The Practice and Ethics of Public Speaking features two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this…

Writing for Strategic Communication Industries

<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=50&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Writing+for+Strategic+Communication+Industries">Writing for Strategic Communication Industries</a>
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic…

Launch! Advertising and Promotion in Real Time

<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=50&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Launch%21+Advertising+and+Promotion+in+Real+Time">Launch! Advertising and Promotion in Real Time</a>
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

This textbook is the first of its kind to teach advertising concepts by…
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